Do life insurance policies actually pay out?
The idea that insurers look for reasons not to pay is one of the biggest myths in protection. Aviva's own claims data for 2025 shows the reality:
98.7%
of life and terminal illness claims paid (Source: Aviva claims data, 2025)
40,277
individual protection claims paid in one year (Source: Aviva claims data, 2025)
£860.7m
paid out to families and loved ones (Source: Aviva claims data, 2025)
Source: Aviva individual protection claims data, published March 2026. Advised cover also means your policy is set up properly from the start, with the right amount, term and ownership for your situation.